In contrast, there are fewer users in Idaho, where 60% of the population is married.The takeaway: if your app for dating is to be launched locally, conduct thorough research on local marriage statistics.The takeaway: make sure you have a balanced ratio of female and male users. adults active on the Internet aged between 18 and 29 years old are currently using online dating services.
It is about having enough information to design your software specifically for that group (including features and user experience).
Besides, this information will be your weapon in creating and delivering a powerful message to your potential users during marketing campaigns.
Regardless of whether you opt for plain filters or intricate algorithms, make it unique – don’t focus on making a ‘Tinder alternative.’ Besides the specific needs of your target group, there are two needs that are common to most dating app users: security and intuitive user experience. There can be creepy dates, and there can be dangerous ones. That includes not only security measures for protecting personal data, but also security checks of the users themselves.
For example, Her, a dating app for lesbians, has a security check via Facebook to make sure that the users are female.
Before Tinder, dating someone you’ve met online seemed weird and crazy. adults use mobile dating apps at least once a month.
These days, looking for your one true love with a dating application is completely socially acceptable. That is more than twice as much as the amount of U. adults that use online dating on their PCs at the same frequency.
49% of respondents acknowledged that they are looking for a person with looks that they are attracted to.
If you want to use this insight in your software, make a simple yet insightful questionnaire for users to collect the necessary data.
As the demand for dating apps grows, the market seems to be flooded with enough dating apps of all types, yet, most of them are nothing more than Tinder clones, lacking any unique selling points and innovative features. In addition, the number of single adults in the USA continues to rise (from 31.4 million people in 2010 to 35.39 million in 2016).