Here’s your customer characteristics checklist: Question: Which countries do your best customers come from? Question: Which page on your site has access to a login/support/area where visitors can log in?
Reason for the question: You don’t want to waste resources annoying your existing customers.
Proactive live chat can distract users away from the buying experience by seducing them into a conversation.
Our research shows that a significant portion of visitors will choose chat over the prominent CTA. But each type of site requires a different implementation.
Before we look at how to use the data, we need to understand who the right customer is.
The idea is to move mountains in order to talk to your best prospects but not talk to time wasters at all. Question: Which pages on your site are your best prospects likely to visit? Answer: We look at the leads generated via our platform, and we look at the page chat was initiated on.
In the past, businesses used advertising to drive customers to a phone number. Now, all those customers see a website before they talk to a real person. And, with live chat, businesses won’t need to worry if they don’t have the money, time, or resources for A/B tests or a landing page designed by Oli Gardner.
In fact, you can have the world’s worst site, or even a blank website, and still convert.What your business wants is the largest number of leads you can capture from your traffic and a reduction in your CPL.If you are just robotic and go for the kill, you’ll get leads but tick customers off as well. It’s the easiest way to bump your website conversions in real-time without split testing.In this post, I’m going to deep dive into the data science and psychology of a successful live chat install, one that increases conversions. Then the internet took off and put something called a website in the middle. There’s an argument that lots of money is being left on the table. Real humans have a way of talking to the people you drive to your website.(Maybe for me, at least.)Live chat is the path of least resistance.