Last month the People’s Daily newspaper warned that “social harmony and stability” could be threatened if millions of rural men were unable to find partners.
But China’s super-rich women are facing problems of their own, said Mr Du, not least finding time to scout for would-be husbands.
“After the economic reform in China many people [in Sichuan] became very rich, both men and women,” Mr Du pointed out.
“I believe this is the first time [there has been such a scheme] only tailored for wealthy women,” Mr Du told The Daily Telegraph this week during a visit to Shanghai, one of the cities he is tapping for potential husbands.
Dating is big business in China, a country that is reputedly home to some 180 million single people.
“Men have a much higher success rate [in finding love] and a much broader selection, since they can choose someone from a lower social group,” said Chen, whose family controls a Chengdu property and hotel empire.
“For women, it is almost impossible to choose downwards — their family and friends would not approve and they would face many difficulties.” Mr Du’s hunt for eligible bachelors, a collaboration with Hong Kong-based dating agency Feng Qiu Huang, began on June 18 when he began taking online applications from across China and the world.
I wanted to understand everything about meeting and dating Chinese women.
This is not one of these boring “10 tips” articles that only talk about their soft light skin, long legs, and straight black hair.
Last year Chengdu’s economy grew 15.2 per cent while the city’s New Century Global Centre, a commercial and leisure complex that will reputedly be the world’s largest stand-alone building, is set to open later this year.
The Mediterranean-themed complex will reportedly boast two luxury 1,000-room hotels, hot springs, a marine park and its own artificial beach.
Competition for a place at the table will be fierce.
Applicants must have a “minimum standard” of education and be the same age or older than the love-starved millionaires.
Early this year the founder of one of China’s biggest online dating sites – – told local television his company was making annual profits of around £20 million from its 36 million registered users.