Some users just want to meet people who share their same hobbies and interests.
“This is an age bracket in which a lot of people are on their own and lonely,” Simon said.
Residents of other big cities, including Liverpool, Bristol, Redding, and Oxford, also make up a considerable percentage of users. A basic membership allows them to create a profile with an About You section, photos, and an introductory message.
Dating Over 50s doesn’t see many international romances, or even intra-city pairings, as most users are looking to meet new people where they already live. They can also browse profiles and send icebreaker messages.
Simon Aldous didn’t set out to create a dating site for singles over 50.
In fact, he didn’t plan to create a dating site at all.
Further, Dating Over 50s assures users that they’re only finding partners who are closer to their own ages and who share their experiences.
As other dating sites have emerged to cater to older daters, Dating Over 50s relies on its longevity and authenticity to attract new users, and Simon said that many of those new sites aren’t exclusively for older daters like Dating Over 50s has always been.
“It’s more of an introduction in terms of what you can do on the site,” Simon said.
A full membership provides users with even more ways to interact.
The platform had many perceptions to contend with during development.
As the internet started to find a broader audience in the early 2000s, many users were wary about sharing personal information online, and the demographic Simon targeted was particularly interested in security, authenticity, and respectability.
The platform’s most significant benefit is that mature daters don’t have to share an online space with younger singles.