He was the company's initial CEO until March 2015, when he was replaced by former e Bay and Microsoft executive Chris Payne.Payne left the company, and Rad simultaneously returned as CEO, in August 2015.Rad has also said Tinder filled a gap in the availability of social platforms for meeting strangers, rather than connecting with people a user already knows.
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By October 2014, Tinder users completed over one billion swipes per day, producing about twelve million matches per day.
By this time, Tinder's average user generally spent about 90 minutes a day on the app.
Tinder has stated that Super Likes make it three times more likely for users to match than standard right swipes.
As of November 11, 2015, Tinder's "Moments" feature had been retired.
Tinder was launched in 2012 within startup incubator Hatch Labs, and both attended the University of Southern California and became online entrepreneurs at the same time.
Rad has said the impetus for Tinder's creation was his observation that "no matter who you are, you feel more comfortable approaching somebody if you know they want you to approach them." He believed a "double opt-in" system could be created to potentially alleviate the stress of meeting new people.Tinder's primary companion site has been Facebook, as Tinder users were originally required to connect their Facebook profiles to their Tinder accounts for verification and profile details.Using Facebook, Tinder is able to build a user profile with photos that have already been uploaded.The selections a user makes are not known to other users, unless two individuals swipe right on each other's profiles.However, once you have matches on the app, the user is able to send personal photos, called "Tinder Moments", to all matches at once, allowing each match to like or not like the photos.Along with key review factors, this compensation may impact how and where sites appear on the page (including, for example, the order in which they appear).