The price has begun to drop quite impressively, and the Galaxy S8 lacks a killer feature that makes it a must-have over the Galaxy S7.
I could reach the other side of the screen with my thumb with far less strain, and it required little to no shuffling in the hand to move around the whole display.
The power/lock key on the right and volume keys on the left also fall nicely under thumb and finger, although you'll still have to juggle the S7 a bit to reach the fingerprint scanner, which is embedded under the physical home key.
If you're looking for the curved phone variant of this design, the Galaxy S7 isn't competing as closely with the Galaxy S7 Edge as the S6 did with the S6 Edge, with the curved display variant getting a bump in screen size this time round, taking it more into phablet territory.
Samsung's latest main flagship phone is the Galaxy S9 and you may want to buy it instead of the Galaxy S7.
The metal and glass doesn't offer much in the way of grip, but because the phone is better positioned in the hand I felt like I was less likely to let it slip compared with the i Phone or S6.
The size, shape and general design of the Galaxy S7 means it's easier to hold and operate one-handed too.
The package is an enticing one, but 2016 was a tough year for flagship phones, so Samsung needed something big to stay ahead.
The landed with no headphone jack and waterproofing to match the Galaxy S7's similar ability.
‘In bed with the girls #Hungover,’ she tweeted, before adding ‘Last night was sooooo much fun’.