One in five relationships in the UK starts online, according to recent surveys, and almost half of all British singles have searched for love on the internet.
But can something as nebulous as everlasting love really be found via a computer chip?
Yes, according to psychologists at Chicago University who last week reported that marriages that begin online – whether on an online dating site or via social networking sites like Facebook – stood a greater chance of success than those that began in the “real world”.
These algorithms can probably pick up some key things – for example, it’s true we’re more likely to be friends with people with the same values as us, who share our cultural milieu.
“But you can’t predict what googlies life’s going to throw at a relationship, for example one of the biggest predictors of being divorced is being made redundant and no one knows if that is going to happen to them or not.” “Overall,” he adds.
“I’d hazard that your chances of finding love through one of these sites is probably about 10 to 15 percentage points greater than through traditional means.” For all the claims of success, some experts warn that the online dating is making monogamy more, rather than less, elusive.
“I’ve found a tendency for the 'grass is greener mentality’ to set in, where the person they’ve set their sights on seems great until they decide to check out 'just a few more profiles’ and spot an 'even better’ singleton,” warns relationship expert Dr Pam Spurr, author of Love Academy.
“I’ve known of people who end up spending countless hours on internet dating sites convinced they’ll find the perfect person.
My message is no one is perfect so this is a futile endeavour.
The researchers interviewed 20,000 people who had married between 20.