Rather, he said, online dating will expand to encompass more and more categories of people.The wave of the future for online and mobile dating, he predicts, is the growing use of artificial intelligence and better data science.
The largest player in the field is the Match Group, with 51 dating sites; over the last few years alone it acquired such high-profile companies as Tinder and Plenty of Fish.“It’s never been cheaper to start a dating site and never been more expensive to grow one,” said Mark Brooks, a consultant for the internet dating industry who also runs Online Personals Watch.
Part of the problem, he said, is that 70 percent of internet dating in the United States is now on mobile.“It used to be 10 percent of those who registered converted to paid,” Mr. “Now it’s more like 2 to 3 percent.”Advertising can be tough to get, said Tom Homer, editor of the website Dating Sites Reviews, and on a mobile device it does not pay much because there is less real estate available than on regular websites.
Although sites such as remain popular with older singles, younger users are flocking to mobile-first dating apps.
Here's a look at some digital tools for today's lonely hearts.
Spark Networks (which trades under the ticker symbol LOV) eventually grew to about 30 dating sites, but the crown jewel has always been JDate. Goldberg estimates that 70 percent of the Jews of dating age in the United States have had some contact with JDate or JSwipe, with about one million registered users.“We’re unambiguously touching a greater percentage of the Jewish population than ever before,” he said.
That may be the case, but according to Spark Networks’ 2015 filings with the Securities and Exchange Commission, the number of paid subscribers to its Jewish networks declined to around 65,000 last year from a little over 85,000 in 2012.
With JDate, “we’re seeing an evolution away from a marriage focus and religiosity and more to connecting on a cultural-values plane.”With Christian Mingle, the plan is to move in the other direction. Young, the former Spark executive, said he would not be surprised if Match Group acquired Spark in the near future “so they have the No.
The site, consumers say, has become too broad-based, with a variety of Christian date seekers, and the goal is to pivot back to its evangelical roots, Ms. 1 players — JDate and Christian Mingle — in each of these categories.”Mr.
According to the Pew Research Center, 15 percent of Americans have used online dating sites or mobile apps, compared with 11 percent in 2013.