has announced a brand new feature which pairs users with dating coaches.
The experts offer advice on a wide range of topics, such as online profile creation, first dates and breakups.
‘Ask Match’ was initially introduced to members in the New York City area with plans to expand its availability to the rest of the US by the end of the year.
The move is a pivot away from some of the main trends in the online dating industry, with many brands investing substantial amounts of money into developing AI software.
Sessions tend to be weekly or fortnightly, and you may well be given homework (perhaps an exercise such as striking up a conversation with a stranger you like the look of at an event, or keeping a diary about an ongoing problem such as your relationship with your parents or getting over an ex).
Charly Lester, founder of the UK Dating Awards, has seen a substantial rise in new coaches being shortlisted, while Auret and other coaches Jo Hemmings and Madeleine Mason have all noticed greater demand for their expertise.
A friend took new pictures of me and I got more attention.’ But most women don’t enlist a coach just for tips such as these.
They have often gone on a few awkward dates and want to know how to make them run more smoothly.‘Yet I was desperate to meet someone,’ says Hannah.Then she heard about a dating coach – an expert who she hoped could help her find someone new.She might also advise you to lower your expectations.Apps can give you the impression that there are any number of men out there and that you will meet someone who fulfils all your criteria – looks included.‘I’d been focused on work in my 20s and early 30s, and hadn’t wanted to be tied down to a relationship,’ she says.